Hubungan Modal Sosial, Modal Insani, dan Orientasi Kewirausahaan dalam Mendukung Ketahanan Bisnis pada Industri Kopi Bubuk di Kabupaten Tanah Datar
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Abstract
Peningkatan produksi kopi, menjadi peluang terhadap perkembangan industri pengolahan kopi di Indonesia. Industri harus memiliki kemampuan bertahan, karena dihadapkan pada gangguan secara internal dan eksternal yang akan mengancam keberlanjutan industri. Penelitian ini bertujuan untuk menganalisis ketahanan bisnis pada sentra kopi bubuk lokal di Nagari Koto Tuo, Kabupaten Tanah Datar, dengan mendeskripsikan hubungan modal sosial, modal insani, dan orientasi kewirausahaan terhadap ketahanan bisnis. Nagari Koto Tuo dipilih sebagai wilayah penelitian karena 75% masyarakat Nagari Koto Tuo merupakan pelaku usaha kopi bubuk. Penelitian ini adalah penelitian kuantitatif dengan metode survei. Teknik pengambilan sampel adalah simple random sampling, Jumlah sampel dalam penelitian ini sebanyak 139 pelaku usaha kopi bubuk di Nagari Koto Tuo. Variabel penelitian yaitu modal sosial (X1), modal insani (X2), orientasi kewirausahaan (X3), dan ketahanan bisnis (Y). Setiap variabel penelitian diinterpretasikan secara statistik deskriptif berdasarkan nilai masing-masing variabel dan menggunakan uji Korelasi Pearson Product Moment untuk melihat hubungan antar variabel. Hasil penelitian menunjukkan bahwa modal sosial memiliki nilai variabel 72%, modal insani memiliki nilai variabel 87%, orientasi kewirausahaan memiliki nilai variabel 53%, dan ketahanan bisnis memiliki nilai variabel 71% dari hasil 100% yang diharapkan. Selanjutnya hasil uji Korelasi Pearson Product Moment menunjukkan modal insani berhubungan positif dengan ketahanan bisnis dan kategori hubungan sangat rendah, orientasi kewirausahaan berhubungan positif dengan ketahanan bisnis dan kategori hubungan kuat, sedangkan modal sosial berhubungan negatif dengan ketahanan bisnis dan kategori hubungan sangat rendah. Dalam hal ini, pelaku usaha harus lebih maksimal dalam meningkatkan modal insani yang meliputi pengetahuan, keterampilan, dan pengalaman serta orientasi kewirausahaan yang meliputi inovatif, proaktif, dan berani mengambil resiko.
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